What Is Happening In The Current Rental Market?

1st July 2025

As a landlord, staying up-to-date on the latest rental market trends is crucial for ensuring your investment continues to yield good returns. In 2025, the UK rental market is showing signs of a shift, with both challenges and opportunities.

The rental market is still seeing average rents hitting record highs, but the rate of increase is slowing down. As of mid-2025, the UK average rent is £1,287 per month, and in London, it's a staggering £2,249 per month. Over the past year, rents have risen by just 2.8%, the slowest growth rate we've seen in nearly four years. This is down from the 6.4% rise last year. As a landlord, while this might mean slightly lower yields than in previous years, it also suggests that tenant affordability could be reaching its limit, which may influence how much more you can raise rents in the future.

The Impact of the Renters' Rights Bill

A significant piece of legislation landlords need to keep an eye on is the Renters’ Rights Bill, which is likely to be implemented from late 2025. This bill will introduce a number of key changes, including:

  • Banning no-fault evictions (Section 21), making it harder for landlords to remove tenants without a valid reason.
  • Limiting rent increases to once per year and only in line with the market rate.
  • Banning rent-in-advance clauses, meaning landlords can’t ask for more than one month’s rent upfront.
  • Improved protections for tenants with children, those on benefits, and tenants with pets.

While we don’t know when these changes would take place, it’s important for landlords to start preparing for how they might impact the way you manage your properties. In particular, the end of no-fault evictions and the potential for longer tenancy agreements may affect your flexibility as a landlord.

Preparing for the Future

As a landlord, it’s vital to remain agile in this changing market. Here are some ways you can stay ahead:

  • Regularly reassess your rent prices to ensure they’re in line with market trends, but also consider the long-term stability of tenants.
  • Prepare for the Renters’ Rights Bill by understanding the upcoming changes to tenancy laws and adapting your contracts and procedures accordingly.
  • Keep an eye on high-demand areas for potential investment opportunities, especially those with strong rent growth.
  • Consider reducing rents or offering incentives if your property is languishing on the market longer than expected.

Final Thoughts

While the rental market is still recovering from the post-pandemic boom, the signs are clear: it’s becoming more balanced, with slower rent growth, more available properties, and tenant demand beginning to ease.

Adapting to these changes, especially in light of the upcoming legislative changes, is essential for staying ahead of the competition and protecting your investment.

By keeping an eye on market trends and adjusting your strategy as needed, you can continue to maintain healthy returns on your property portfolio in 2025.

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